Tuesday, July 20, 2010
UPDATE: Consumers complain and MAC drops border themed names for makeup
Just in case you didn't read our last blog, MAC along with two L.A. fashion designers were planning to launch a cosmetics/fashion collaboration in Fall 2010. The designers, Kate and Laura Mulleavy said they got their inspiration for the collaboration from the Mexican women who go to work in the factories at night in Juarez, Mexico.
Now MAC has decided it's best to change the name of the new makeup line and donate $100,000 to a cause in Juarez. Here's MAC's statement:
Hopefully, MAC managers today are hiring experts in the Latino culture, language, customs and history. The only way you avoid a bad idea is to put expert voices in decision making positions. I do applaud MAC for correcting the situation, because you know this will cost the company money to change the names on millions of pieces of makeup.
But I must admit I'm ashamed that the Mulleavy sisters who are part Latinas--don't have a clue about what's going on in the real world. I wonder if they even got out of their car to talk to any of these women in Juarez. I doubt it.
Founder of Wise Latinas Linked